Boux Avenue is a gorgeous boutique style lingerie shop that has several stores located all over the UK, as well as selling their wears online. You may very well know of the owner of Boux Avenue from Dragon's Den. Yes, Theo Paphitis.
If you get a chance to go into one of their stores I highly recommend it! Firstly, let's start with the smell. Without fail it smells amazing. The goods are set out beautifully and the staff always seem happy to help....
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